PromoCon 7th Look Good Feel Good Award

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7th Look Good Feel Good Award

Winner of the 7th ACA/PromoCon Look Good, Feel Good Award

The ACA Conference at Olympia, London saw the presentation of the 7th annual ACA/PromoCon 'Look Good, Feel Good Award' to Paul Hartmann Limited for the Molimed for Men-Protect.

The aim of this award is to encourage manufacturers to consider the appearance of products as well as their performance. Very often a person with bladder or bowel problems will dismiss a product purely on its appearance, without considering if that product would help them regain continence or manage their incontinence more effectively and enhance quality of life.

The winning product, MoliMed for Men-Protect, has been specifically designed for gentlemen with slight bladder weakness. Especially designed for men, it is smaller in the crotch area and wide in the front. The new anti-leak cuff system and special construction of the absorbent supercore guarantee high leakage protection and discretion. The unique shape combined with odour-binding molecules provides maximum discretion for the user.

picture of molimed for men protect

The judges of the 'Look Good, Feel Good Award', made the following comments in relation to MoliMed for Men Protect:

'the product would be discreet'

' the soft pad would ensure it was comfortable for the wearer'

'the cuffs would hold a gentleman's anatomy securely in place, reducing the possibility of leaks and therefore making the user feel more confident'

Kim Rankin, Marketing Manager from Paul Hartmann stated, 'Hartmann is delighted to receive the 2004 Look Good Feel Good Award for its newly launched MoliMed for Men Protect. MoliMed for Men Protect is one of a range of recent product innovations from Hartmann, which combine unrivalled product performance with unique design features. Our product development programme for 2004/2005 will ensure Hartmann achieves its goal as the leading innovator in disposable continence care products".

Products were shortlisted for the award by a judging panel comprising representatives from ACA, Continence Technology Group, Incontact and PromoCon. A scoring system was used to determine the overall winner.


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