9th Look Good Feel Good Award

The ACA Conference at The Riviera Centre, Torquay saw the presentation of the 9th annual PromoCon/ACA ‘Look Good, Feel Good’ Award to Coloplast for Conveen Optima .

The aim of this award is to encourage manufacturers to consider the appearance of products as well as their performance. Very often a person with bladder or bowel problems will dismiss a product purely on its appearance, without considering if that product would help them regain continence or manage their incontinence more effectively and enhance quality of life.

The winning product Conveen Optima from Coloplast is an innovatively packaged urisheath. It is discreet and easy to slip in a gentleman's trouser pocket so no one need know of its existence. For the carer, the application is simple, trouble free and straightforward with the help of the new double strip grip, even when using gloves.

Several judges commented on the innovative design of the packaging for this product, noting the similarities to packets of breath fresheners. A further comment related to the reduced space needed for the storage of products in a person's home.

David Weaver, Marketing Manager - Continence Division, Coloplast stated," we are delighted to have won this very prestigious award and thank the judges involved for voting for Conveen Optima. We are committed at Coloplast to working with end-users and professionals to develop innovative yet practical products, and we have seen in the short space of time since its launch the impact Conveen Optima has made in improving people’s Quality of Life. This award gives us a very positive and clear message and re-enforces our drive to continue to deliver the best products to the continence care market".

Companies exhibiting products at the ACA Conference were invited to enter any product that had been launched since the previous conference. All products were judged by representatives from ACA, Continence Technology Group, Incontact and PromoCon.

   © Copyright PromoCon 2004
Registered Charity No: 224742